Custom Audience Builder
Translate an ICP into a reviewable audience specification and delivery-ready data set.
What this engagement can include
Every project begins with an agreed definition of the target market, required fields, exclusions, review process and intended business use.
Custom field selection
Suppression and exclusion logic
Sample-based quality review
Delivery in campaign-ready formats
From targeting question to usable output
Clear checkpoints keep stakeholders aligned and reduce surprises at delivery.
Discover
Clarify the market, offer, users, constraints and expected outcome.
Specify
Document inclusion, exclusion, fields, formats and review rules.
Validate
Review a sample or checkpoint before full delivery or activation.
Activate
Deliver, enrich or execute the agreed campaign workflow.
Who uses this solution
Adapt the program to internal workflows, agency delivery or channel partnerships.
Frequently asked questions
How is the audience defined?
We convert your target criteria into inclusion, exclusion and validation rules before research begins.
Which fields are available?
Available fields depend on the market and may include professional identity, role, company, location, contact and technology attributes.
Can records be matched to our CRM?
Yes. Matching, deduplication and enrichment workflows can be scoped around your CRM export.
Related MQL Reach capabilities
Products
Explore audience, healthcare, technographic, licensing and white-label products designed around real go-to-market requirements.
Explore →SolutionsData Enrichment Services
Append missing attributes and refresh outdated records using documented matching rules.
Explore →Data IntelligenceB2B Custom Data
Create a purpose-built dataset from detailed targeting and exclusion rules.
Explore →CompanyContact Sales
Tell us what you are trying to reach, enrich or activate.
Explore →Tell us who you need to reach.
Share your geography, industry, company criteria, roles and exclusions. We will help turn them into a workable specification.